Healthy Juice Franchise to Open New Location in Roseville

Local franchisees are opening a new Motiva Juice Bar in Roseville. Address and timeframe TBD.
motiva juice interior
Photo: Official

Motiva Juice Bar, a leading brand focusing on healthy lifestyle, is expanding in Northern California with local franchisees Mario and Saray Navar. The couple is working on opening their first location in Roseville, with plans to open 3 to 4 stores total in the region in the next five years.

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Mario Navar comes in with his management expertise as founder and CEO of Navar Textiles Incorporated, a textiles distributor supplying over 150 stores across Northern California, Northern Nevada, and Southern Oregon. Meanwhile, Saray Navar is an established medical professional and Ophthalmologist. She relocated to Northern California to support her family and is now ready to re-enter the business world.

“For the last five years, we’ve dreamed of opening another business and spent countless hours exploring different options. When our friend, Hugo De La Cruz, introduced us to Movita, everything clicked. We’re passionate about healthy living and are excited to promote healthy food alternatives in our community. We believe in the Movita concept and are confident it will thrive in Northern California,” the couple shared in a press release.

According to information on the company’s website, the franchisees have yet to sign a lease for the Roseville location, as the address for the new store is marked as “TBD.” The franchisees are receiving advisory from Jason Steele.

Movita Juice Bar is a leading brand dedicated to promoting healthy lifestyles through its range of fresh juices, smoothies, and wellness products. The brand’s menu features acai bowls, smoothies, and juices. Motiva currently has 64 franchisee-operated locations and 8 company-owned locations throughout the United States.

A different franchisee is also opening a Motiva Juice Bar in Sacramento.

Xiao daCunha

Xiao daCunha

Xiao Faria daCunha is a practicing visual artist and independent journalist covering what's happening in the Midwest belt. Xiao has written for Chicago Reader, BlockClub Chicago, BRIDGE Chicago, Urban Matter, The Pitch KC, and KCUR. She considers all her practices essential for speaking on behalf of those who haven't been heard, and she sheds light on what hasn't been seen, whether it's emotional, cultural or societal.
Xiao daCunha

Xiao daCunha

Xiao Faria daCunha is a practicing visual artist and independent journalist covering what's happening in the Midwest belt. Xiao has written for Chicago Reader, BlockClub Chicago, BRIDGE Chicago, Urban Matter, The Pitch KC, and KCUR. She considers all her practices essential for speaking on behalf of those who haven't been heard, and she sheds light on what hasn't been seen, whether it's emotional, cultural or societal.
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